SIMPLY MEASURE & OPTIMIZE THE IMPACT OF YOUR MEDIA INVESTMENTS ON YOUR AUDIENCE

With our solution, optimize your TV / Video / Radio investments simply and transparently, while benefiting from personalized support from our teams at every step of the process.

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Data Circle,
data serving your productivity

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Our team of experts supports you in your media investment approach, whether it's in TV, radio, or video.

With over 10 years of expertise in media measurement, specifically in Drive To Web attribution, our commitment is to leverage your data to provide you with a clear and transparent view of the returns on your advertising investments.

Whether you're an advertiser or an agency, benefit from unique expertise and a dynamic platform to keep an eye on your campaigns and adapt your strategy effectively.

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A solution for what differences?

Number one
Convergence of all your media into ONE single platform

Our platform stands out for its ability to provide total visibility and convergence of the impact of all your media on your website or mobile application.

With this unique approach, you can centralize and optimize your strategy holistically, benefiting from a 360-degree view of your advertising activities.

This comprehensive perspective enables you to effectively manage all aspects of your advertising presence through a single tool. Additionally, our ROAS analysis helps you accurately measure the effectiveness of your campaigns and gain valuable insights to make informed marketing decisions.

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Number two

Dissociation of the different arrival channels on your website/application

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Data Circle enables detailed visualization of the various arrival channels on your website or application, providing precise insight into your different activations. With our 'Smart Traffic' feature, traffic analysis is enhanced, making optimization easier.

By considering your multiple touchpoints, we offer a thorough understanding of user behaviors, allowing you to adjust your strategies agilely and effectively with precise visibility of their impact.

Number three

Reliable and transparent attribution

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Our solution guarantees an instant reading of your performance, thanks to direct response, as well as in the medium and long term, through indirect response.
All steps of traffic cleaning and qualification upstream of the attribution algorithms are explained to you with total transparency, and with the aim of ensuring precise results (no black box).

Mindful of the trends in each sector, we offer the integration of seasonality in our analysis to understand and respond to seasonal fluctuations effectively.

Number four
View of YOUR competitors' activity

To ensure a comprehensive and in-depth understanding, Data Circle offers you the ability to track the presence of your competitors on TV/Radio (Offline?) to know when they are advertising on TV, for how long, with what message, using which copy, etc.

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Number five
Simplified integration and GDPR compliance
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The integration of our solution is simple and fast, ensuring data confidentiality as we do not use third-party cookies, prioritizing first-party data.

We personalize the integration and tracking parameters according to your specific needs (QR codes, call centers, mobile apps), ensuring a connected solution tailored to your environment and the tools that matter to you.

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Why work with us?

At Data Circle, we uphold values that are dear to us

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From data processing to actionable insights
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We handle a vast amount of data, but what matters most to us is that all this intelligence is actionable.

Therefore, we work hand in hand:

  • With you, to identify your objectives and guide you in interpreting the results, so that together we can understand what works best for you and explore how to sustain it
  • With your agency, to understand possible optimizations according to your productivity (buying modes, publisher agreements)
  • With any other strategic partner depending on your objectives
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Support
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You won't navigate this journey alone; our team of enthusiasts will support you at every step of the process:

  • for a smooth and efficient implementation
  • to meet your specific needs and help you precisely analyze the impact of your media
  • to assist you in making precise and informed decisions regarding your advertising strategies
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Strategic vision
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Our goal: to provide you with a 360-degree view of your media performance to better understand the impact of your media mix, in order to optimize your strategies based on the lifecycle of your product/service as well as the macroeconomic or structural realities of your market

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Transparency &
ease of use
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  • Access to our results through a SaaS platform available 24/7
  • Possibility for your partners and trusted third parties to access (with full or partial access to your campaigns)
  • Visibility of your website/app traffic and conversions down to minute granularity.
  • Measurement of the contribution of your offline/online media investments by channel (display, catch up, social networks, etc.)
  • Analysis of offline campaign performances based on various criteria: day parts, days, channel types, TV spot types, etc.
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Expérience & passion
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We are media measurement experts, pioneers in Drive To Web measurement for over 8 years, having worked with over 300 advertisers in 35 different countries.

We are driven by the desire to demonstrate, analyze, and prove through collected data the optimizations you can implement.

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International presence
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Our solution is accessible and implementable in all countries.

Therefore, it enables you to manage investments across your various markets within a single platform.

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